‘Half-Match’ Bone Marrow Transplants Cure Sickle Cell in Trial





In her mid-20s, Yetunde Felix-Ukwu wore a Fentanyl patch that delivered enough narcotic to knock most adults out cold. Yet it barely kept her pain, caused by sickle cell disease, tolerable.




Even with the patch, she was hospitalized almost every month for the pain, which she said was “like being hit with a hammer, searing, throbbing, you name it.”


A debilitating genetic disorder, sickle-cell disease causes blood cells to be shaped like sickles, or crescents, and to be rigid, not pliable. Rather than squeezing in and out of capillaries and blood vessels as normal cells do, the sickle cells jam up, depriving tissues throughout the body of blood and oxygen. That can cause severe organ damage, stroke, blindness and unimaginable pain.


“Imagine heart attack pain all over the body,” said Dr. Robert A. Brodsky, director of the division of hematology at Johns Hopkins University School of Medicine. Many patients don’t live past 50.


A bone marrow transplant could help. The problem is, most patients, including Ms. Felix-Ukwu, cannot get a bone marrow transplant because they don’t have a perfect genetic match. Like a vast majority of others who have sickle cell disease, Ms. Felix-Ukwu is African-American, and the chance of an African-American finding a donor in bone marrow registries is about 10 percent, compared with a 60 to 70 percent chance for Caucasians, Dr. Brodsky said.


Dr. Brodsky and his colleagues at Johns Hopkins, however, began a bone marrow transplant trial using so-called half-match donors. The trial has found that the procedure can cure sickle cell, replacing defective stem cells that produce sickle-shaped cells with normal stem cells that churn out plump, pliable blood cells.


Since almost everyone with a sibling, a parent or a child has a genetic half match, the procedure could make bone marrow transplants available to more than 90 percent of candidates.


“It opens the opportunity for a cure for thousands of adults with the disease who previously had not had any hope of a cure,” said Dr. Michael DeBaun, director of the Center for Excellence in Sickle Cell Disease at Vanderbilt University School of Medicine. Dr. DeBaun was not involved with the half-match trial.


Beginning in high school, Ms. Felix-Ukwu, now 30, had undergone regular transfusions to dilute and temporarily replace the sickle cells in her blood, but the transfusions stopped helping. Half-match donors have been used for about a decade in bone marrow transplants for leukemia and lymphoma patients, and the doctors believed it was now safe enough to use in sickle cell patients.


Ms. Felix-Ukwu, who lives in Lanham, Md., enrolled in the Johns Hopkins study, and her younger sister, Woma Felix-Ukwu, became her half-matched bone marrow donor.


Ms. Felix-Ukwu had to undergo a grueling course of chemotherapy, radiation and immunosuppresants before receiving the transplant.


“Those three days of chemo were the hardest days of my life, including all the pain I had been through with sickle cell,” she said. But it worked. Her body started producing normal blood cells. She continued to have some pain for another 18 months or so, for reasons that are not entirely clear, but now, three years after the transplant, Ms. Felix-Ukwu is disease-free and off all of her pain medications.


“It’s absolutely amazing,” says Dr. Brodsky, who published the study this month in Blood, the journal of the American Society of Hematology. Of the 14 patients in the study who received half-matched transplants, six were cured, meaning that their bone marrow is made up entirely of the donor’s and they are no longer producing sickle cells.


Two additional patients are still taking immunosuppressive drugs, meaning that the donor’s bone marrow took, but they still have some of their own marrow. They still have a chance of being cured.


In a half-match transplant, known medically as haploidentical transplant, only 50 percent of the pertinent genes have to match up. Testing for a bone marrow match entails looking for genes in the human leukocyte antigen, or H.L.A., system, the part of the immune system that recognizes self and not self.


In a full match, 8 to 10 H.L.A. genes need to match between donor and recipient.


“If you have disparities in the H.L.A. system and you transplant stem cells that recognize the patient as foreign, the new immune system will start attacking the patient,” said Dr. Brodsky. In half-match transplants, only half of these H.L.A. genes need to match.


But half-match transplants carry the risk that the donor’s immune cells will attack the host, a potentially deadly complication called graft-versus-host disease.


To reduce this risk, patients receive the chemotherapeutic drug cyclophosphamide after the bone marrow is transplanted. This drug kills the donor’s lymphocytes that would normally attack the recipient, but it spares the donor stem cells, which have an enzyme that makes them immune to it. The stem cells then produce new lymphocytes.


“What happens is that the new cells that are generated become tolerant to the host and will not attack it,” says Dr. Javier Bolaños-Meade, the lead author on the study and associate professor of oncology at Johns Hopkins.


“The biggest paradigm shift was the post-treatment chemo,” added Dr. Brodsky.


The other shift was the trend toward a gentler pre-treatment. In a traditional bone marrow transplant to treat cancer, patients receive high-dose chemotherapy and radiation before the transplant, not only to suppress the immune system but to kill off every last cancer cell in the body. But in sickle cell, the chemotherapy just has to suppress the immune system, so doctors can use a less intense regimen.


This could potentially open it up to many more adults. Bone marrow transplants have largely been offered to children with sickle cell, not adults, who were often too weak or debilitated to endure the more intense pre-treatments.


The half-match transplant is still experimental, and because of its toxicity, it is recommended only for those with advanced disease. It was successful in only about 50 percent of patients.


“You’re putting people through a lot, and to have half of the transplants not take must be heartbreaking,” said Dr. Jane Little, director of the adult sickle cell program at Case Western Reserve University in Cleveland. “It’s exposing patients to risk you can’t take away. But it also really expands the pool of potential recipients.”


The team at Johns Hopkins is tweaking the procedure to improve the success rate without increasing the toxicity, said Dr. Bolaños-Meade. “We are working on transplanting with a higher number of stem cells to help overcome rejection,” he said.


“Clearly it doesn’t cure everyone, but in those patients in which it works, it’s a huge, huge thing,” Dr. Bolaños-Meade said.


This August, Ms. Felix-Ukwu celebrated a year without being in the hospital. She plans to go back to law school next September.


“When I look back, I wonder how I ever made it through all that pain,” she said. “Now I feel like I’m on vacation. I finally have the freedom to be able to live my life.”


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Chicago's top employers named









The Chicago Tribune released its annual Top Workplaces survey Monday, with a broad cross section of companies -- and dozens of new names -- earning recognition as the best places to work in Chicago. 

Abt Electronics and Coyote Logistics repeated as the top large and midsize employers, respectively, with iD Commerce + Logistics making the list for the first time as the top-ranked small company.  

This is the third year the Tribune has partnered with Workplace Dynamics to rank the top 100 companies as judged by their own employees, using criteria ranging from clued-in managers to flexible work schedules. More than 1,600 companies were invited to participate, with a record 254 completing the survey.

Pennsylvania-based Workplace Dynamics partnered with 32 newspapers and surveyed 1.5 million employees nationwide last year as part of its research efforts into what environments are best for employees. 

"We all spend an awful lot of time at work," said Doug Claffey, CEO of Workplace Dynamics. "Creating a really great workplace for employees is something that I think businesses have an obligation to do.  In addition to making money, you need create an environment where your people want to be."

Beyond Glenview electronics retailer Abt,  the top five large companies were Hyatt Hotels, Baird & Warner, ATI Physical Therapy and FedEx -- all new to this category this year.

Chicago-based Coyote Logistics was followed by kCura, Slalom Consulting, Edward Jones and Mercy Home for Boys & Girls among companies with 250 to 999 employees.  

Wood Dale-based id Commerce topped Webster Dental, 2011 winner Red Frog Events, Assurance Agency and LeasePlan USA among small companies.

Full survey results and a variety of top workplace profiles will be published in a magazine insert included in Tuesday's Chicago Tribune.

rchannick@tribune.com | Twitter @RobertChannick



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Firefighter who died on duty remembered as mentor, friend









For the second time in little more than a week, Chicago firefighters made a sad procession to the morgue today to honor a fallen colleague.

Walter Patmon Jr., 61, an 18-year veteran, died late Sunday night after going into cardiac arrest within hours of responding to a small kitchen fire in the 1500 block of West 99th Street, according to Chicago Fire Department spokesman Will Knight said. The firefighters discovered meat burning on a stove, officials said.

After returning to his firehouse, Patmon experienced shortness of breath while cleaning equipment, Knight said. He was taken to Little Company of Mary Hospital, where he went into cardiac arrest and was pronounced dead at 11:21 p.m.

Patmon's body was taken early Monday to the medical examiner's office, accompanied by a procession of fire and police vehicles. Dozens of firefighters and police officers lined the streets outside the office and saluted as the procession passed under an American flag hanging from an extended fire truck ladder.

With many bowing their heads and removing their helmets, the firefighters then gathered for a communal prayer before the firefighter's body was taken inside.

The death came three days after the funeral of Capt. Herbert "Herbie" Johnson, a 32-year fire department veteran who died while battling an extra-alarm blaze. Johnson was remembered Thursday during an emotional service attended by Mayor Rahm Emanuel and hundreds of firefighters at a Southwest Side church.

Patmon is survived his his wife and three daughters, according to the fire department.

Firefighter Dave Beason was placing purple bunting at Engine Company 121's station house at 1700 W. 95th St. in the Beverly neighborhood this morning.

He remembered Patmon as a good mentor to other firefighters.

“He was a great guy,’’ Beason said.  “He was always smiling, and he was someone who was always willing to teach you.

“He put himself out to help you in any way he could,’’ he said. “Whenever you knew you were going to work with him, you knew you were going to have a good day.’’

Beason worked with Patmon for six years before being transferred to O’Hare International Airport. He said he learned how to drive a fire truck from Patmon.

Patmon "was a real family man,’’ Beason added.  “He just adored his daughters.’’

Patmon was also famous for his barbecues, and Beason said he even encouraged him to open up his own eatery. “Anyone who knew him knew that he made the best barbecue."

Irving Brown Sr., a 63-year-old retired fire captain, said he had known Patmon for about 40 years. They grew up together in the area around 79th Street and Halsted Avenue.  "He really had an attitude that was golden," Brown said.

Known for his barbecue rub, Patmon loved to cook, Brown said. Not even the weather could stop him from barbecuing in his back yard.

"Whenever he had the fancy, he would cook," Brown said, including on wintry days when the temperature fell below freezing.

Neighbors also remembered Patmon for his tidy lawn.

"He took a lot of pride in his house," said Maurnice Ambrose, Patmon's next-door neighbor. Though always friendly, she added, Patmon often kept to himself.





Brown said Patmon joined the fire department in 1994 after working as a truck driver and as a postal clerk at Michael Reese Hospital. Brown said Patmon's love of people made him a perfect fit for the job.

"Once he got on, you couldn't pull him off of that job with two airplanes and a tow truck," Irving said.

Brown said Patmon graduated from Calumet High School.

Tom Ryan, president of the Chicago Firefighters Union Local 2, praised Patmon's commitment to his job.

"To go through the academy at 23 is hard enough," Ryan said. "To go through at at 43? That's even harder.

"It's been a very, very difficult time for all of us," Ryan said about the two recent firefighter deaths. "It just doesn't seem like we're getting a break."

asege@tribune.com

Twitter: @AdamSege





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RIM to unveil new BlackBerry phones on Jan. 30.
















TORONTO (AP) — Research In Motion said Monday that it will hold an official launch event for its new BlackBerry 10 smartphones on Jan. 30. The new phones are seen as critical to RIM’s survival.


The Waterloo, Ontario-based company said Monday details on the much-delayed smartphones and their availability will be announced at the event.













The announcement comes as the company struggles in North America to hold onto customers who are abandoning BlackBerrys for flashier iPhones and Android phones.


RIM’s current software is still focused on email and messaging, and is less user-friendly, agile and robust than iPhone or Android. Its attempt at touch screens was a flop, and it lacks the apps that power other smartphones. RIM is hanging its hopes on the BlackBerry 10 software. It is thoroughly redesigned for the touchscreen, Internet browsing and apps experience that customers now expect. The Canadian company said the launch event will happen simultaneously in multiple countries.


Jefferies analyst Peter Misek called it a make-or-break product release and said the date of the launch event suggests a release date in mid- to late February or in March.


A full touchscreen device is expected to be released first followed shortly after by a physical keyboard version.


BGC Financial Partners analyst Colin Gillis said the new phones won’t be dead on arrival as some analysts have said because RIM hasn’t lost the corporate market completely.


“Is 10 going to be the solution to retain that marketplace? We’ll have to wait and see,” Gillis said. “It’s great they set a date, but the challenges are still formidable. It’s not an issue of initial demand. It’s an issue of sustained demand.”


Gillis noted that RIM’s launch of a tablet initially went OK but then demand fell sharply. RIM’s tablet, the Playbook, uses software on which the BlackBerry 10 will be based.


RIM said last month the new BlackBerrys are being tested by 50 wireless carriers around the world.


Thorsten Heins, who took over as CEO in January after the company lost tens of billions in market value, had vowed to do everything he could to release BlackBerry 10 this year but said in June that the timetable wasn’t realistic. Heins says he can turn things around with BlackBerry 10.


The new BlackBerrys will be released after the holiday shopping season and well after Apple’s launch of the iPhone 5, expected to be Apple’s biggest product introduction yet.


RIM’s platform transition is also happening under a new management team and as RIM lays off 5,000 employees as part of a bid to save $ 1 billion.


RIM was once Canada‘s most valuable company with a market value of more than $ 80 billion in 2008, but the stock has plummeted since, from over $ 140 per share to around $ 8. Its decline evokes memories of Nortel, another former Canadian tech giant, which declared bankruptcy in 2009.


Shares of RIM rose 20 cents, or 2.3 percent, to $ 8.74 in midday trading in New York after rising as high as $ 9.07 earlier.


Gadgets News Headlines – Yahoo! News



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U2′s Bono to urge U.S. politicians not to cut aid programs
















WASHINGTON (Reuters) – Irish rocker and anti-poverty campaigner Bono will appeal to Democrats and Republicans during a visit to Washington this week to spare U.S. development assistance programs from cuts as Congress tries to avert the looming “fiscal cliff” of tax hikes and spending reductions early next year.


The U2 lead singer’s visit comes as the Obama administration and congressional leaders try to forge a deal in coming weeks to avoid the economy hitting the “fiscal cliff” – tax increases and spending cuts worth $ 600 billion starting in January if Congress does not act.













Analysts say the absence of a deal could shock the United States, the world’s biggest economy, back into recession.


Kathy McKiernan, spokeswoman for the ONE Campaign, said Bono will hold talks with congressional lawmakers and senior Obama administration officials during the November 12-14 visit.


During meetings he will stress the effectiveness of U.S. foreign assistance programs and the need to preserve them to avoid putting at risk progress made in fighting HIV/AIDS, tuberculosis and malaria, she said.


Bono, a long-time advocate for the poor, will argue that U.S. government-funded schemes that support life-saving treatments for HIV/AIDS sufferers, nutrition programs for malnourished children, and emergency food aid make up just 1 percent of the U.S. government budget but are helping to save tens of millions of lives in impoverished nations.


The One Campaign would not elaborate which lawmakers and senior Obama administration officials Bono will meet.


On Monday, Bono will discuss the power of social movements with students at Georgetown University. He will also meet new World Bank President Jim Yong Kim for a web cast discussion on Wednesday on the challenges of eradicating poverty.


(Editing by W Simon)


Music News Headlines – Yahoo! News



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Global Update: A Solar Device to Help Sterilize Instruments





Solar power can steam-sterilize surgical instruments, according to a new study — but the contraption needed to do so is not pocket-size.


Sterilizing instruments needed in surgical emergencies like Caesarean births or appendectomies can be a problem in rural clinics in Africa: There may be no electricity, jugs of bleach or tanks of propane.


So a Rice University team recently modified a prototype of an old solar stove to power a simple autoclave, which is a pressure-cooker for instruments, and tested it in the Texas sun.


On all 27 attempts, it reached United States government sterilization standards.


How practical it is awaits African trials; it is nearly 12 feet long and 6 feet tall and has bright curved mirrors to focus sunlight on a water-filled pipe. On sunny days, it can make steam at 150 degrees Celsius (302 degrees Fahrenheit) from about 9 a.m. to 3 p.m.


Douglas A. Schuler, above, a Rice business professor and lead author of the study, published in The American Journal of Tropical Medicine and Hygiene, said he “married into the project.” His French father-in-law designed the solar stove years ago after a student trip to West Africa. But women in Haiti, where they tested it, “just hated cooking on it,” Dr. Schuler said, so they found a different use for it.


The initial setup costs about $2,100. But sunlight costs nothing, making five years of operation about $2,000 cheaper than using propane.


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United to repay $5.6M in tax incentives









United Continental Holdings, parent of United Airlines, is giving back $5.6 million in City of Chicago tax incentives.

The incentive money is tied to United's 2007 move to its corporate headquarters at 77 W. Wacker Drive, along the Chicago River.

Because of United's recent plans to move out of that building and consolidate its headquarters into Willis Tower where it has other operations, the airline said it was "appropriate" to return the money. However, it wasn't necessary.

City officials said United had so far fulfilled its obligations for receiving the money, such as maintaining a minimum employment level in the 77 W. Wacker Drive building, and that the incentives would have traveled with the company as it moved several blocks down Wacker Drive to Willis Tower.

"I commend United Airlines on an incredible act of corporate citizenship that speaks to the unique role Chicago's business community plays in the future of the city," Mayor Rahm Emanuel said in a statement.

United said it will give back $5.6 million it already received in Tax Increment Financing, or TIF, a funding tool used by Chicago to promote investment in the city.

United will also forgo up to $9.7 million more in TIF money that the city would have paid the airline, for a total of $15.3 million. However, United probably wouldn't have received the remaining $9.7 million because the money was tied to its fuel consumption at O'Hare International Airport.

"We were unlikely to ever realize the incremental $9.7 million anyway because of our improving fuel efficiency and reduced capacity," United spokeswoman Christen David said, referring to the airline's business strategy of reducing its overall flying by operating fuller planes.

The giveback does not include $35.9 million in TIF money tied to a separate 2009 incentive agreement that involved moving 2,500 workers from Elk Grove Village to Willis Tower.

"Since we are vacating 77 W. Wacker, which we redeveloped with the help of city economic incentives, we feel it is appropriate to return the funds we used for that redevelopment," David said.

The airline decided it should not combine the incentive agreements for the two locations. "This decision does not have any impact on the agreement for Willis Tower," she said.

The move to return money might seem surprising, coming from a company with thin profit margins in an industry that has struggled. Flight cancellations during superstorm Sandy caused a financial setback of $90 million in revenue and $35 million in profit for the month of October, United said last week.

"I do think this is rare," Joe Schwieterman, a professor in the school of public service at DePaul University, said of giving back incentive money. But in general, companies like to maintain their flexibility and can be hamstrung by a requirement for a minimum employment level at a certain location, he said. United's TIF agreement called for a minimum employment of 315 over 10 years, starting in 2007 at 77 W. Wacker. A 10-year commitment "is an eternity in the topsy-turvy world" of business, he said. "And employment guarantees can be an albatross around senior management's neck."

When United finishes the move, it will have more than 4,000 employees in Willis Tower, far more than the approximately 2,800 they were required to have for both TIF agreements.

United CEO Jeff Smisek said in a letter to Emanuel last week that the airline will consolidate into Willis because it "will be a critical factor in building a common company culture and greater operational efficiency, which we view as keys to our success."

He said United has met the commitments in its incentive agreements on the headquarters building. "However, now that we are relocating co-workers to Willis Tower, we believe it is appropriate to terminate those agreements and repay the city funds we have received," Smisek said in the letter.

United currently leases about 625,000 square feet in Willis. The airline secured another 205,000 square feet in the building and extended the term of its lease through 2028, according to Smisek. The airline expects to finish building out the additional space by the second quarter of next year, according to Smisek's letter.

The mayor's office called United's Willis expansion "one of the largest office space commitments in Chicago's history."

United is the fourth company to return TIF funds recently, according to the mayor's office. The others are CME Group, CNA Group and Bank of America, which together returned some $34 million in TIF money last year. CNA and Bank of America fell short of the 2,700 or so jobs each was required to keep in exchange for the tax breaks, which helped them update buildings. However, they returned the money earlier than they had to, a city spokesman said.

The returned money goes back into the TIF program and will be used for other projects.

gkarp@tribune.com



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'No cause has been ruled out' after deadly Indianapolis blast

At least two people are dead after a late-night explosion in an Indianapolis neighborhood.









Investigators are trying to puzzle out what caused an explosion and fire that killed two people and tore through a residential area of Indianapolis, displacing scores of residents, authorities said today.

The damage estimate is $3.6 million, said Adam Collins, Deputy Dir. of Indiana Code Enforcement.

The two deceased are adults, according to fire officials. Police as of 3 p.m. are not saying if a criminal investigation has been launched.








"There's a significant number of homes that have sustained damage, including two that have been completely destroyed. No cause has been ruled out," said Marc Lotter, a spokesman for Indianapolis Mayor Greg Ballard.

"The investigation is ongoing," he said. He added that seven people had been injured in the explosion, which left a large debris field. The origin of the blast was near 8415 Fieldfare Way, in the south part of Indianapolis, according to an Indianapolis Fire Department release.

U.S. Rep. Andre Carson, D-Ind., who represents the area, said he went to the church where the new donation headquarters is and area Homeland Security officials told him a bomb and a meth lab have been ruled out as causes.

The two homes exploded just after 11 p.m. Saturday, sparking fires in two others and damaging at least two dozen homes on the south side of Indianapolis, said Lt. Bonnie Hensley, a spokeswoman for the Indianapolis Fire Department.

"It looks like a war zone here right now," Hensley said.

Police have so far been unable to identify the two adults who died, a spokesman said this afternoon.

Jan Able, who lives nearby, said she believes the victims, a couple, lived in the home next door to where the blast occurred.

A woman in her 40s and her 12 -year-old daughter who live in the home where the blast originated  were in Ohio at the time, said Able.

Able's daughter and son-in-law live a few streets from Able, so she and her husband are staying with them.

Able said it’s a "very good neighborhood" full of professionals, including doctors, architects, nurses. 

The blast originated near 8415 Fieldfare Way, according to the fire department release.

From his bedroom a block away, 47-year-old software engineer Chris Patterson felt the walls of his home shake. The force of the explosion shattered a glass sliding door in his home, he said.

More than 100 firefighters responded to the two-alarm fire, according to a fire department statement.

Officials evacuated about 200 people to a nearby elementary school, where the Red Cross sheltered about 20 of them for the night. Others spent the night at friends' homes or with family, and officials planned to take the rest to the Southport Presbyterian Church.

As of late Sunday morning, approximately 60 cases of water and Gatorade were outside the school and a police spokesman said donations are pouring in, including toiletries, doughnuts and pizza.

Firefighters brought the fire under control by 12:30 a.m. Sunday but were still putting out hotspots afterward, Hensley said.

From his bedroom a block away, 47-year-old software engineer Chris Patterson felt the walls of his home shake. The force of the explosion shattered a glass sliding door in his home, he said.

"It felt like something had hit our house,” Patterson said.





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MTV awards bring pop glitz to Frankfurt
















FRANKFURT (Reuters) – The MTV Europe Music Awards bring the pop circus to Frankfurt on Sunday, with Barbadian R&B singer Rihanna leading the nominations and the late Whitney Houston to be honored with a Global Icon award.


Houston, who was found dead in a Beverly Hills hotel bathtub on February 11, will be the third artist to be given the award, following Bon Jovi and Queen in 2010 and 2011.













Whitney Houston may be gone, but her legend lives on,” the organizers said.


MTV said it would transform the inside of the 100-year-old Festhalle venue into a circus arena, and host Heidi Klum said she may swing from a trapeze.


“It will be a magical, visual feast,” the German model and presenter promised ahead of the event.


One of this year’s most eagerly anticipated performances is dance sensation Psy with his record-breaking hit “Gangnam Style“. He will become the first South Korean artist to perform at the annual awards, one of the pop industry’s biggest nights outside the United States.


The song, which is up for the Best Video award, has been viewed more than 670 million times on YouTube and received a record-breaking 4.9 million “likes” on Facebook since being released in mid-July.


Klum, who this year filed for divorce from singer husband Seal, is ready for the horse riding-inspired dance.


“Now I know how to dance Gangnam Style!” she posted on Twitter on Saturday, with a picture of herself and Psy in matching blue tuxedo jackets.


ROCKING THE RED CARPET


Despite being billed as the Europe Music Awards, the majority of nominees are traditionally North American, and 2012 is no exception.


Alongside Psy, acts due to take the stage at the show include country singer Taylor Swift, 14-time Grammy winner Alicia Keys, the Killers, newly reformed No Doubt and Carly Rae Jepsen.


Before the show kicks off, stars taking to the red carpet will include rapper Ludacris, who will debut his new video “Rest of My Life”.


Heading the nominations is party-loving Rihanna, with nods in six categories, including Best Song and Best Video for “We Found Love”.


Following close behind with five nominations is country star Swift, Katy Perry with four, while Lady Gaga, who cleaned up last year with four prizes, is in the running for three awards.


Teen heartthrob Justin Bieber, who has reportedly just broken up with girlfriend Selena Gomez, is up for four awards, including Best Male and Best Pop.


Rihanna is favorite for Best Song and Best Female, according to odds offered by British bookmakers William Hill, while Gangnam Style is tipped to win Best Video.


The EMA awards were last held in Frankfurt in 2001. Last year’s awards in Belfast attracted 23 million viewers on all platforms and 158 million votes worldwide.


Following are the main nominations in 2012:


BEST SONG: Carly Rae Jepsen/Call Me Maybe; Rihanna feat. Calvin Harris/We Found Love; Gotye/Somebody That I Used To Know; Pitbull feat. Chris Brown/International Love; fun. feat. Janelle Monáe/We Are Young


BEST NEW: Rita Ora; fun.; One Direction; Lana Del Rey; Carly Rae Jepsen


BEST FEMALE: Rihanna; Katy Perry; P!nk; Taylor Swift; Nicki Minaj


BEST MALE: Justin Bieber; Kanye West; Flo Rida; Pitbull; Jay-Z


BEST POP: Justin Bieber; No Doubt; Katy Perry; Taylor Swift; Rihanna


BEST LIVE: Taylor Swift; Lady Gaga; Jay-Z & Kanye West; Green Day; Muse


BEST HIP HOP: Jay-Z & Kanye West; Nas; Rick Ross; Drake; Nicki Minaj


BEST ROCK: Linkin Park; Green Day; Muse; The Killers; Coldplay


BEST ELECTRONIC: David Guetta; Swedish House Mafia; Avicii; Skrillex; Calvin Harris


BEST ALTERNATIVE: Jack White; The Black Keys; Arctic Monkeys; Florence + The Machine; Lana Del Rey


BEST VIDEO: M.I.A./Bad Girls; Lady Gaga/Marry The Night; Katy Perry/Wide Awake; Rihanna feat. Calvin Harris/We Found Love; PSY/Gangnam Style.


(Reporting by Victoria Bryan and Maria Sheahan; editing by Mike Collett-White)


Music News Headlines – Yahoo! News



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Phil Rosenthal: Forming a Bond with brands








On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done.

Early in the latest James Bond movie, "Skyfall," an assassin seeks to escape on a train speeding through the Turkish countryside. His tireless pursuer is pelted with bullets, swats away bugs and, when the bad guy disconnects the trailing car, extends an arm to literally hold on to the rest of the train so the chase can continue.

And the pursuer is, in fact, tireless because it is a modified Caterpillar 320D L excavator that Daniel Craig's Bond has commandeered. The bullets are bullets, but the bugs are Volkswagen Beetles, some swept off the train, others crushed. The logo-covered excavator's arm not only holds onto the rest of the train but provides Bond a perch from which to leap into the carriage, fixing the cuffs in his Tom Ford suit as he goes after the villain.






"For (the filmmakers), it wasn't an excavator, it wasn't what they would in the U.K. call a digger — it was for them a 'hero machine' because it was something that actually saves Bond," said Robert Woodley, the marketing executive for Peoria-based Caterpillar Inc., from his office in Geneva.

Woodley arranged and oversaw Cat's "Skyfall" star turn. "It's not just having the brand out there. It's seeing what light it's going to be viewed in."

"Skyfall" is practically "Skymall," what with all the brands and products mentioned and showcased.

The practice is neither new nor isolated. Yet even by the license-to-shill standards of increasingly commercialized James Bond movies, this one has an awful lot of brand exposure. All that's missing are the NASCAR-style logo patches for Bond, no slouch behind the wheel.

Especially now that the fictional covert operator is the focal point of an extremely overt ad campaign for beer, albeit Heineken.

Never mind the other products basking in the superspy's aura, such as Sony mobile phones and Vaio laptop computers, Macallan single-malt Scotch, Honda cycles, Bollinger Champagne, Globe-Trotter suitcases, Crockett & Jones footwear, Walther guns, Aston Martin cars, Swarovski jewelry, Omega watches, OPI nail polish, Land Rovers and Range Rovers and all the rest.

Some pay for the privilege, some make other arrangements. Some, like the new James Bond fragrance hawked by Procter & Gamble, aren't in the film. But all told, sponsorship and other ancillary deals for "Skyfall" are said to have brought in $45 million, about a third of what it cost to produce the film, one of the best in the Bond series.

"We have relationships with a number of companies so that we can make this movie," Craig told Moviefone on the "Skyfall" set this spring. "The simple fact is that, without them, we couldn't do it. It's unfortunate, but that's how it is."

The 007 tradition of brand integration, brand cameos, product placement or whatever you want to call it dates back to the original Ian Fleming stories. Some would say it's in the name of verisimilitude. But it's said Bond, originally a reader exclusively of The Times of London, also began reading the rival Daily Express when that paper began serializing Fleming's work.

Through a half-century of 007 films, the practice has grown as producers realized the potential economic windfall and marketers recognized the unique opportunity of association with the 007 franchise — as well as other entertainment.

"The challenge with product placement is it has to fit," said Timothy Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "When it works, there's a natural connection between the brand and the story and when it doesn't work, there's an inconsistency, and both parties are worse for the deal."

Today's sophisticated media consumer expects to see brands in TV shows, movies and even video games, according to Tom Weeks, senior vice president at LiquidThread (formerly known as Starcom Entertainment), the branded entertainment and content development operation within Chicago's Starcom MediaVest Group. But proper context — proper casting — is a must.

"Brands are stars, too," Weeks said. "They've got their own Twitter accounts. They've got their own Facebook pages. And they're invited into content as part of the experience. But it has to be done right, in a way that's not obtrusive and doesn't interrupt the digestion of that content."

Some Bond aficionados scoff at the Heineken tie-in, preferring to think of their man as a martini and Dom Perignon man. But there was Red Stripe beer in 1962's "Dr. No." And besides the familiar green-bottled Heineken (whose logo also is emblazoned on an unlikely wooden crate toppled in an early chase scene) and a lightly sipped martini, there is a memorable scene built around 50-year-aged Macallan.

"When I was at Kraft, there were times when a film would come out and our brands would be in the film and we'd be delighted … or not," he said. "I never saw a time when one of our brands was used in a way that made us cringe, but it could happen."

Case in point: the VW Beetles, out-of-stock models, crushed in "Skyfall." "While we always look for opportunities for exposure in the form of product placement, we were not involved with this placement," Corey Proffitt, who handles product communications for Volkswagen of America, told the Tribune by email.

Caterpillar, which first tied up with 007 in 1999's "The World is Not Enough," hopes the "Skyfall" connection boosts brand awareness, particularly in emerging markets like China, which seems a manageable goal.

A theme of "Skyfall" is that today's world is changing faster than ever, which is as true of advertising as it is of espionage. That's why you're only going to see more brand cameos, a la the Bond films.

"The traditional tools of advertising are fading and marketers are looking for new things to do," Calkins said. "Product placement becomes one of those things that can engage people where other methods have no effect."

Talk about daunting obstacles to overcome while ultimately getting the job done.

philrosenthal@tribune.com

Twitter @phil_rosenthal






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